WHO WE ARE

Principal and Sr. Strategist is Lana Foster, a marketing professional with over twenty years experience in response and lead generation strategy and brand development. As a marketing executive, creative director, and strategist, her expertise spans both B2B and B2C target audiences, encompassing all marketing and advertising channels, both traditional and emerging.

Although the agency's recent focus has been in marketing financial services and insurance products, Lana's experience spans multiple industries: fast food restaurants, consumer electronics, travel and tourism, fundraising, consumer packaged goods, pharmaceutical, telecommunications, catalog, and automotive.

Her specialty is the strategic integration of data, targeting, and creative development to better leverage marketing and sales performance. She has worked with and for nationally-recognized brands at a very high level of strategic marketing responsibility,

F&A's Art Director is John Franklin, who brings an unusual dimension to the role. His focus has always been in the arts - fine arts, retail merchandising, special make-up effects and production design for film and television - before direct marketing.  In the past twelve years he's immersed himself in graphic design and art direction for print, direct mail, web-based marketing, animation, and high-definition video.

The agency's Director of Market and Competitive Intelligence is Rob Cooper. Rob has conducted market and competitive research studies for more than two decades to guide the development of new products and solutions in the business-to-business and business-to-consumer sectors.  He has specialized in the areas of customer satisfaction and loyalty research, market opportunity and positioning assessment, market segmentation, strategy development, and competitive assessment. His experience and vast network enable him to uncover insights that provide clients with actionable input for their go to market plans. 

While working for multinational companies such as Quaker, Philips, Eli Lilly and Kofax, Rob conducted research studies in various industries including retail, energy, financial services, healthcare, telecommunications and technology.  Rob has conducted business and delivered presentations for his clients and employers across the globe, and brings to Foster & Associates a rich cultural sensitivity. He is fluent in German and English.